About Us

How We Think

At P3 Performance, we love the immense power of Salesforce. There is so much potential for a sales team to work more productively and sell more effectively when they utilize Salesforce correctly. For over a decade, we have guided sales teams in unlocking this potential and generating superior sales results.

Customized and Relevant

P3 Performance believes that customized, relevant and hands-on training is what sales teams need most to excel with Salesforce. The most successful Salesforce adoptions involve getting salespeople to:

Think about why things work the way they do.
Understand how they can leverage it for their success.
Interact with the tool through hands-on training.

Through adoption strategies and highly interactive, hands-on training, we help sales teams ensure that they will succeed with Salesforce.

We help forward-thinking companies who recognize that they must embrace CRM to scale their business. When we start working with our clients, some still use spreadsheets. In contrast, others have already implemented Salesforce but have discovered that their salespeople need help or will need to use it more effectively.

How We Work

We start by working with executive and senior management stakeholders to understand the business’s strategic initiatives. Then we focus substantial time and attention on the frontline Sales Leaders, who are the key to driving the needed behavior change. In our programs, the Sales Leaders invariably spend the most time in training so that they can learn:

How Salesforce Works
So that they can take on the role of coach and mentor to their teams

How to Use Salesforce
As a management tool with which they can plan and run pipeline meetings and forecast using the various reporting tools, and

How to Encourage the Sales Team
To undergo the often difficult behavior change transformation required for successful adoption. We follow this approach consistently, as it is the only way we know that will enable companies to achieve the desired transformation they wanted when they decide to move to Salesforce.

Our History

P3 Performance was founded as a selling skills training company in the early 1990s, years before Salesforce.com was even a thing. Thousands of salespeople across all industries went through our core program, Value-Based Selling, where they became more effective in consultative selling.

Today our training still incorporates this same mindset. We want to see sales teams be better at sales. We help them to see how Salesforce can transform how they sell and help make them more successful.

The Secret to Our Success

Our success as a training firm stems from three core principles:

We swim in our lane.
We are Salesforce training specialists. We do not implement Salesforce. We provide adoption strategies and training that helps our clients achieve success.

We follow our proven process.
We work to understand our clients’ sales processes and how they’ve set up Salesforce, and then we customize our classes based on what we’ve learned.

We follow our beliefs.
For the success of sales training, we believe that our trainers must:

understand how sales people think and how sales
teams interact – many of our trainers have been in sales roles before.
hold at least one Salesforce certification – this is the ultimate mark of affirming one’s knowledge of the platform.
be fun and engaging – sales people hate sitting still and being quiet.
provide training that is highly relevant – it must mirror how a sales team sells in the real world.
get salespeople using Salesforce in class – both on a computer and phone.
When salespeople are excited to use Salesforce as intended, sales teams and their enterprise will reap enormous benefits